Saturday, March 1, 2014

Online Pharma Store - A step ahead of Competition

RetailGraph and Retail Store Software are synonymous and RetailGraph holds this attribute in all aspects for a Retailer.

Today's blog will focus towards the increasing adaptability of Online Purchases and how consumers are more open to purchase online.

I wrote last about Online buying where in we spoke about Shopping Online vs Shopping On Store This was almost a year back.

There are a lot of changes that has happened in this one year. Some of the generic insights which we all agree to are:

  • Increased Internet Users
  • Increase online Buyers
  • Increased Online Purchases 
  • Increase in E-Commerce Market size 
  • Increase use of Internet by Mobile Users and more 
and all of these are indicating one common thing which is "Increasing Online market and customer".

Let us understand this from a small story: Two Pharmaceutical Stores of Mr. Shyam and Mr. Ram catering to a locality.

Pharmaceutical Store
A typical pharmaceutical store caters to a wide range of product range. Mr. Shyam understood the importance of Online world and was quick to implement RetailGraph  E-Store for his Pharmaceutical store, and included the web address in his bills that he provides to the customers.

And on top of that at the time when he handles bills to the customers he simply highlights " We have our online store as well you can also purchase from our Website and we deliver in time"

This has become a hit in a few months and the tech savvy locality has become a loyal customer of Shyam Medical Store. Which leads to a decrease in revenues of Ram's store.

This way Mr. Shyam simply beat his competition with his Online Store.


Users are more aware and lesser afraid in buying Online than ever before. The Online Purchases are not only restricted to Garments, shoes and accessories but are prevalent in the most important parts of our lives yes i am talking about Medicines Or Chemist Store Or Pharmacy.

Online Drug purchase is a fairly young concept in India, and almost all the early entrants (Drug stores) who have adopted it are benefited from it.

RetailGraph which works as a POS software for pharmaceutical stores, also has the capability which enables the retailers to open their own Online Pharmacy shops and that too in no time.

Yes its true, if you are RetailGraph user you can open your own Online Store which will be in sync with your Store through RetailGraph so that you can easily manage your stock inventory and other operations.

Having an Online Store has its own benefits for Customer and Store Owners, Few of those are as below:
Special Online Prices
  • Increased Business Reach 
  • You sell 24x7 - More Business
  • Store Promotion and Branding
  • Ease to Customer
  • Can order any time and from home, office and while traveling
  • Peace of mind and stress free purchase and much more
RetailGraph has a variety of designs to choose from for the customers. You can customize our website yourself with easy to use features, can include product images, details and about your business. You can create multiple pages like 



About us | Our Offerings | Why Us | Contact us and more

Reach out to more consumers
RetailGraph is successfully implemented and operational for these Online Pharmaceutical Stores
Apart from having all the benefits of an Online Store you also get the assurance of your online store management with RetailGraph and which is integrated with your RetailGraph application at your physical store.

Key benefits with RetailGraph E-Store are:
  • Access, Analyze & Reporting across the chain
  • Low operating cost through best suppliers
  • Plan Marketing & Promotions Strategies
  • Fast, efficient & personalized services to customer
  • Effective control Over Pilferage
  • Effective centralized control @ HO
  • Protect your investment with rich support &maintenance offer
Why Only RetailGraph
  • Comprehensive and Works across platform: 
  • Specially Designed For Retail Stores & Chains 
  • Web based Technology 
  • Product from the most Experienced Company 
  • Very Easy & Fast Implementation 
  • Very Simple & Easy to Use R
  • Minimum Training Requirements 
  • Cost Effective Solutions 
  • Strong After Sales Services 
  • Product from an ISO Certified and Microsoft Small Business Specialist Company
Hope the blog is informative, and the importance of Online Marketing to evolve as a leader is understood.

Hope you liked the blog. Please share your comments.

RetailGraph Team

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)
Email: info@swindia.com
Web: www.swindia.com
Web: www.retailgraph.com
Web : www.retailg.com
Images courtsey: http://www.freedigitalphotos.net

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