Saturday, May 10, 2014

The 3 Best Retail Habits

Best retail habits

For over 20 years, we have worked closely with retail and we have identified these three retail habits the most successful retailers adopt to improve accuracy and increase customer satisfaction.

Habit No 1 – Learn more about your customers

In sales it is called KYC (know your customer) it is very important for any business to know there customer and to understand them well. Knowing customer well certainly drives your business and this way you can clearly prioritize and set promotions and schemes for your customers as you are aware of what works and what does customers like to buy – whether it’s online, in store or from a catalogue? 

 It’s said ‘Knowledge is Power’, so ensure you and your staff are always engaged and ready to ask the right questions. You must ensure customer preferences, value and purchase histories are properly maintained and are in your Retail Software and captured for Future reference.

Habit No 2 – Fast and Easy access to Information

Is your face blank when someone asks you about your sales, current inventory, near expire goods, current accounts and financial position. If yes, then you must lookout for a software solution which has all these features to give you the right information every time. Accurate information not only helps you to know your current position but also helps you in drafting strategies for the future.

Information can help you in:

  • Identify best suppliers
  • Customer preferences
  • Peak sales hours
  • Best promotional scheme
  • Near Expiry items
  • Inventory reports
  • Current Account Details and profit margins 

Habit No 3 – Create ‘value based’ promotions

It is said that out of sight is out of mind, and thus it is always advisable to be in contact of you customers. You must communicate with your customer. To communicate you must ensure that at the time of billing you have saved the name, no. email id etc accurately. This helps you for all your future communications with the customer: You can also ask for customers Birthday and Anniversary as well, and send greeting on that day.

In software’s the features of send SMS and Email helps you to communicate with your customers for

  • New Offers
  • Promotion schemes
  • Birthday or Anniversary Greetings
  • Fresh Arrivals
  • Festive Season Sales etc
  • Patients can be reminded for their medication for coming months
This way you can be in touch with your customer and they will also have a sense of belongingness towards your store.

Conclusion: Think deeply about your customers and do best you can to make it easier for them decide to buy from you. Speak to RetailGraph team now to show case the Demonstration of the software which can also be integrated with your Online Retail Store.

Hope you liked the Blog. Please share your comments. 

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)
Web :

Saturday, May 3, 2014

Information Technology to be an Integral part of Retail

Information Technology to be an Integral part of Retail 


In today's blog post we will briefly share about IT being an integral part of retail.

With the increasing globalization in retail and the increasing entrants in the markets the competition to stay ahead and have sustainable profitability and growth is crucial for retailers. To have the competitive edge the use of Information technology has increased many folds and now it has become a necessity and part of business.

In fact it was not many years ago that IT was considered as a Cost center function in organization and limited budgets were allocated to IT which includes software, hardware, security, network etc.

But in Today’s’ age Information technology with offering catering to different industries including retail has changed the scenario. We all are happily surrounded by IT, right from the time we enter in a store to the time we leave. CCTV, RFID, Barcode, Scanners, POS, etc all have reduced the time consuming tasks and has increased the efficiency.

In addition to it retail software’s control the data in an efficient manner and not only keep track of accounts, Inventory, promotions, expiry, etc.. But provides valuable analytic and reporting, few other things are:

· Companies ability to respond to the evolving markets through enhances flexibility and agility
· Analyzing and enhancing customer data
· Helps in working effectively with One system across all stores with data synchronization
· Provide real time information.
· Saves a lot on Cost
· Transparency and tracking
· Handles Tax and much more

IT in retail or specifically the software for retail, plays many roles like of a supply chain system, Enterprise retail system, store operation systems and manages the entire retail store efficiently.

Web technologies have given a new dimension and revolution in the field of retail stores, it is technology that has given us the liberty and freedom to purchase anything anywhere just on a simple click of mouse or a touch on personal computer and smart phones.

To the likes of big ones like or, retailers can also have their own stores online an d can target their regional area by selling products online.

This is just a start, to provide excellent services and convenience to the end customer, many big giants are thinking of a step ahead for instance Amazon Prime air priding you your ordered item in 30 minutes, still under the R&D phase watch this Video

Yes it is technology of the future, but again its is technology which is touching our life every day and every minute.

With this we would conclude this blog, and I am sure retailers friends will always thrive to have the best of the solutions for their retail stores.

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)
Web :