Tuesday, January 28, 2014

Customer Retention is the key to Success

How RetailGraph Ensures Your Success Through Customer Retention


In today's blog we will be share, how RetailGraph helped Retail stores and chains to ensure customer retention through customer engagement.

Today's story is of an elderly Couple Mrs & Mr. Joe who were living alone, as their kids were settled in other parts of the world.

They used to keep themselves engaged in daily chores . They have fixed their stores for long now and prefer buying items from them only. There most essential needs were  Medicines, Grocery and apparels, etc from those stores.

As they were the routine customers and were a known face retail stores and the store keeper takes care of there requirements. Mrs & Mr. Joe also treats the Store Keepers with warmth. 

This is a fine Saturday morning when they received a Message from the Pharmacy- "Wishing you a very happy anniversary Mr. Joe, indeed the old couple were overwhelmed with the message as the pharmacy was the first one to greet them on their special day.

This continued when they received yet another SMS from their Grocery store. These messages have touched the old couple emotionally as they can associate it with the long bonding they have with the stores and were glad that the store keeps customer relations.

Well this is just a small story touching two souls and reaching a new level of engagement with the customers. 

But this is just a single thought , just imagine if you and your store can connect with the life of your customers on a more frequent basis.. isn't it would be great.


  • A reminder of from chemist shop stating : Your dosage for the next month is due pls collect
  • A reminder from a Grocery store Stating: New offers and schemes on our prefered purchases and any updates on products we purchase.
  • Reminder from a Apparels store: About fresh arrivals, end of season sale, offers, fresh stock in your size. 
  • And yes there is a lot more with person wishes on your Birthday, anniversary and customized schemes for you and your family on your special day.

I know this is a little offbeat but i wish to tell you this. 

I celebrated my B'day last week, and was overwhelmed when first on opening Google it appeared as a Birthday wish with cakes and candles and later when i received an SMS from my telephone service provider yes  a gift of pack of SMS's free for the day as a b'day gift.

Well these are small things but when packaged and delivered at the right time makes a lot of difference.

RetailGraph as a point of sales software ensures that you retain your customers and have higher retention rates.

Hope you have liked the blog. Please share your comments.

RetailGraph Team

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)
Email: info@swindia.com
Web: www.swindia.com
Web: www.retailgraph.com
Web : www.retailg.com
Images courtsey: http://www.freedigitalphotos.net

Friday, January 17, 2014

Yes RetailGraph Works Across Multiple Businesses

In today's blog we will be highlighting different business formats where in RetailGraph is successfully implemented and successfully meeting the business requirements.

Brief on RetailGraph: Softworld (India) Pvt Ltd product "RetailGraph" covers all the needs of a retailer and is suitable for multiple formats. It is a complete Retail management system that offers small and mid sized retailers a complete point of sales solution that can be adapted to meet unique and changing retail needs.

This Software package not only automates POS Processes and store operations , but also provides centralized control for multi store retailers based on most advanced & proven Microsoft dot Net platform with SQL server as the back end.

Different Names given to RetailGraph are:

# Medical Billing Software: RetailGraph is a commonly known medical billing software among the chemists and pharma retailers. It has successfully running on single and multi store chemists as Medical billing software. It is also running in Fair Price Medicine Stores across West Bengal.

RetailGraph as a Pharmacy Software in one of the Leading Drug Store

# Restaurant POS Software: RetailGraph is also known as restaurant Software. It handles entire operation right from order taking to Kitchen Display to delivery. It is successfully working as a Restaurant billing software across restaurants. It helps restaurants to be more productive and be able to offer superior experiences to customers and 

RetailGraph as a Restaurant POS Software

#RetailGraph as a Retail Apparel software:  It increase customer retention and manage single or multiple garment, clothing, textile stores with 100% control over inventory. 

RetailGraph as a Software for Garment Store

#RetailGraph as a POS software: It works as a supermarket software and distributions software ensuring every requirement of a departmental store is fulfilled. It ensure the management of inventory, accounts and finances and thus also known as Accounting software and Inventory software.

It manages accounts till balance sheets and provides accurate reports and analysis to make strategic decisions.
RetailGraph as Point of Sale Software

#RetailGraph as a Retail Furniture Software: It works as a furniture software, home furnishing software and provides complete support to the store owners. We have retailers, just like you. We can help you to manage your inventory and help you close more sales. 

RetailGraph as Retail Furniture Software
# RetailGraph as Electronics Retail Store Software: RetailGraph as Electronic Store Software or mobile store software keeps track of sales, purchases, returns, sale commission (executive wise), replacements, inventories, accounts, Payments (cash, credit card, cheque) and receipts.

RetailGraph as Retail electronic store software

RetailGraph as a Shoe Store Software

# RetailGraph as Shoe Store Software: 
With our Shoe Store software solution you will be able to track inventory on basis of size and color you can also keep an eye your inventory levels (based on your specified min and max levels).

RetailGraph as a Jewellery store software
   # RetailGraph as Jewellery Store Software: 
RetailGraph as Readymade Jewellery Store software simplify your business and keep you updated on every aspect of it. Our software is very easy to learn and can be used with minimal training requirements

RetailGraph as a Liquor store software

# RetailGraph as Liquor Store Software: 
RetailGraph as a Liquor store software, wine store software is best for owners and managers of Liquor/Beer/Wine stores because it provides you with data management and analytics which are not a requirement but the need of your trade.

It controls your inventory, accounts and does customer engagement for your customer and helps in increasing business.

RetailGraph as Cosmetic Store Software

# RetailGraph as Cosmetic Store Software: 
RetailGraph works as Cosmetic store software.
Managing, organizing and tracking inventory for a cosmetics store is very challenging task.
Typically a cosmetics store has many small items which are difficult to manage manually.

# RetailGraph as Gift Store Software: 
RetailGraph works as complete gift store software for your gift shop.
It helps you manage different categories of products and gift items. It helps you track every little item in your store through inventory control and you can create your own barcodes which can be pasted on products and can be scanned later while billing or can use existing barcodes on items as well.

# RetailGraph as Hardware and Sanitary Store Software: 

RetailGraph is a premier software product which works as a hardware store software retail stores and wholesalers.

The rapidly changing retail environment must be addressed to sustain in the marketplace and the constantly changing requirements and products are hard to maintain. Thus software is not a required but has become a necessity to update oneself and grow.
# RetailGraph as Book Store Software: 

RetailGraph as a book store software

Managing volumes of books is a nightmare for any individual and when asked about the specific location in the store it’s all the more difficult to answer and locate.Book Store Software manages it all on your behalf, and helps you manage the books and records effective. It helps you with inventory levels and helps you know the exact location of rack in which the books is placed.

# RetailGraph as Sports Store Software: 

RetailGraph acts as complete Sports Store software and it handles your entire sports store operation right from the point of sale (POS) to the back-office and in between. 

RetailGraph makes your life easy, quick and easy accounting along with accurate inventory management; it handles the entire store operations.
RetailGraph as a Sports Store Software

There is a lot more businesses to share wherein RetailGraph works as a "Retail Software Solution" but we are cutting it short.

Give us a all and learn more about RetailGraph and how it can help your businesses do better.

Hope you have got a understood the power of this multitrade software solutions, which help different businesses to work more efficiently.

RetailGraph Team

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)
Email: info@swindia.com
Web: www.swindia.com
Web: www.retailgraph.com
Web : www.retailg.com

Thursday, January 9, 2014



Yes we are serious and will explain you how there is a lot to learn from flying Kites, and to use it to become a better Retailer.

Makar Sankranti, also known as Sankranti or Makara Sankrant, is one of the highly auspicious days in a Hindu calendar and the day is dedicated to the worship of Lord Surya (Sun God). 

Makar Sankranti is the day when the sun enters into the zodiac Capricorn or Makara. On this day people worship the Sun God and take a holy dip at Sangam which is the confluence of the rivers Yamuna, Saraswati and Ganga in Allahabad as it is considered to cleanse one's sins and attain moksha (salvation).

People celebrate it by distributing sweets, and in many parts of the country people celebrate it with flying Kites. Even many Competitions were organised on this occasions and enthusiasts participate from across the nation.

The game of Kite flying must have made many of us go nostalgic. Flying Kites was such a fun that most of us have experienced it at some point or the other.

Through this blog we would like to convey the learning from Flying 
Kite , i am sure many of you must be wondering on what can be the learnings that we should know at this platform where usually we write about Retail Software solutions, but yes we have extracted few of the points which should be learned as a retailer.

Come let us understand how can we learn different aspects in context to a retail store from the steps involved in KITE flying:
  • Pick your kite.---------------------Select the Retail Format you wish to operate in
  • Pick the right space--------------Choose the location of your store wisely 
  • Find a buddy to help  OR Help Yourself ------ Get Resources OR Manage yourself 
  • You should hold the ball of string and have your buddy hold the kite. ---- Job Allocation
  • Pay attention to wind direction ------------ Be attentive to Market trend and Customer Preferences
  • Release & Pull length of string as needed ----- Optimized use of resources to Balance your business
While enjoying flying a kite we never analyzed that we do so much, it's an act of balancing your kite in the sky while using your resources in optimum manner to cut down the competition and emerge as a winner among other kites, the same way we must manage the Resources to make our retail store more profitable and efficient in operation.

The other kites in sky are those of competitors who are there to cut your kite in the game and even you must  cut the other kites, remember, the more kites you cut, more will be your score!

In retailers context these other kites in the sky were the other retailers in the marketplace as competitors using their own strings (resources) to win and gain more customers. The Way you cut the kites in the game, you must work towards attracting more customers and cutting down your competition.

How to cut kites and your competition 
  • Skillful resource for flying a KITE -------- Software Solution and Mindset of Store Owner
  • Steady KITE (patang) ---------------- Availability of good products and services to offer
  • Importantly strong and sharp thread ( Manja)------- Software Solution to Manage Store Operations
As the cutting other kites is required to win the game of kite flying, the same way handling competition and serving customers to become a market leader in your domain requires efficient and effective use of resources.

It is important that the mind set of retailers must changes and adapt to the software solutions for the smooth and efficient functioning of stores.

The Software Solutions in itself makes a huge difference in optimizing resources and customer retention.

RetailGraph is the best software solution for Retail Stores and chains, and it helps you to win customers and reduce your cost through multiple features and benefits like:

Key Features
  • Fast Billing Process using Bar Codes
  • Available in both online & offline modes
  • Automate inventory and purchase Management
  • Sales Promotions handling
  • Payment options for Cash, Credit Card, Cheque 
  • VAT & Central Sales Tax Handling
  • User Defined Day Books & Graphical Reports
  • Complete MIS View & Reporting
  • Complete Accounting upto Balance Sheet
  • Export reports to Excel/Text/PDF Formats
  • Sell in Kg/Mtr/Ltr/Sq.Ft./Pcs/Loose
  • Loyalty card & coupons
  • Weighing Machine handling
  • Option to bill for services
  • Product Conversion
  • Virtual Item/Kits Definition
  • Multiple Stock & Sales Locations
  • Fast, efficient & personalized services to Customers
  • Plan marketing strategy based on sales trends
  • Track consumer preferences & detail purchase history
  • Access, analyze and share data across the chain 
  • Protect your investment with rich support and maintenance offerings
  • Reduce Investment on Inventory
  • Lower Operating Cost
  • Effective Control over pilferage
  • Effective centralized control at HO
RetailGraph as a Retail Store Software is best suited for:

Departmental Store ; Readymade Garments Store ; FMCG / Cosmetic DistributorElectronics / Mobile Store ; Jewellery Store ; Hardware / Sanitary Stores ;Shoes & Sports Stores ; Books / Music Stores ; Gift Item Stores ; Home Furnishing Stores; Pharmaceutical Store ; Homoeopathy Store, Saloons; Restaurants; Gifts Store; Auto Parts Store; Liquor Store; FMCG Store.

AND MUCH MORE. This wonderful softwares indeed is your friend which helps you stand out of competition as a winner.
Hope you liked the POST.  HAPPY KITE FLYING

RetailGraph Team

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)
Email: info@swindia.com
Web: www.swindia.com
Web: www.retailgraph.com
Web : www.retailg.com