The 3 Best Retail Habits

Best retail habits

For over 20 years, we have worked closely with retail and we have identified these three retail habits the most successful retailers adopt to improve accuracy and increase customer satisfaction.

Habit No 1 – Learn more about your customers

In sales it is called KYC (know your customer) it is very important for any business to know there customer and to understand them well. Knowing customer well certainly drives your business and this way you can clearly prioritize and set promotions and schemes for your customers as you are aware of what works and what does customers like to buy – whether it’s online, in store or from a catalogue? 

 It’s said ‘Knowledge is Power’, so ensure you and your staff are always engaged and ready to ask the right questions. You must ensure customer preferences, value and purchase histories are properly maintained and are in your Retail Software and captured for Future reference.

Habit No 2 – Fast and Easy access to Information

Is your face blank when someone asks you about your sales, current inventory, near expire goods, current accounts and financial position. If yes, then you must lookout for a software solution which has all these features to give you the right information every time. Accurate information not only helps you to know your current position but also helps you in drafting strategies for the future.

Information can help you in:

• Identify best suppliers
• Customer preferences
• Peak sales hours
• Best promotional scheme
• Near Expiry items
• Inventory reports
• Current Account Details and profit margins 

Habit No 3 – Create ‘value based’ promotions

It is said that out of sight is out of mind, and thus it is always advisable to be in contact of you customers. You must communicate with your customer. To communicate you must ensure that at the time of billing you have saved the name, no. email id etc accurately. This helps you for all your future communications with the customer: You can also ask for customers Birthday and Anniversary as well, and send greeting on that day.

In software’s the features of send SMS and Email helps you to communicate with your customers for

• New Offers
• Promotion schemes
• Birthday or Anniversary Greetings
• Fresh Arrivals
• Festive Season Sales etc
• Patients can be reminded for their medication for coming months

This way you can be in touch with your customer and they will also have a sense of belongingness towards your store.

Conclusion: Think deeply about your customers and do best you can to make it easier for them decide to buy from you. Speak to RetailGraph team now to show case the Demonstration of the software which can also be integrated with your Online Retail Store.

Hope you liked the Blog. Please share your comments. 

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)
Web : www.retailg.com

Online Pharma Store - A step ahead of Competition

RetailGraph and Retail Store Software are synonymous and RetailGraph holds this attribute in all aspects for a Retailer.

Today's blog will focus towards the increasing adaptability of Online Purchases and how consumers are more open to purchase online.

I wrote last about Online buying where in we spoke about Shopping Online vs Shopping On Store This was almost a year back.

There are a lot of changes that has happened in this one year. Some of the generic insights which we all agree to are:

• Increased Internet Users
• Increase online Buyers
• Increased Online Purchases 
• Increase in E-Commerce Market size 
• Increase use of Internet by Mobile Users and more 

and all of these are indicating one common thing which is "Increasing Online market and customer".

Let us understand this from a small story: Two Pharmaceutical Stores of Mr. Shyam and Mr. Ram catering to a locality.

Pharmaceutical Store

A typical pharmaceutical store caters to a wide range of product range. Mr. Shyam understood the importance of Online world and was quick to implement RetailGraph  E-Store for his Pharmaceutical store, and included the web address in his bills that he provides to the customers.

And on top of that at the time when he handles bills to the customers he simply highlights " We have our online store as well you can also purchase from our Website and we deliver in time"

This has become a hit in a few months and the tech savvy locality has become a loyal customer of Shyam Medical Store. Which leads to a decrease in revenues of Ram's store.

This way Mr. Shyam simply beat his competition with his Online Store.

Users are more aware and lesser afraid in buying Online than ever before. The Online Purchases are not only restricted to Garments, shoes and accessories but are prevalent in the most important parts of our lives yes i am talking about Medicines Or Chemist Store Or Pharmacy.

Online Drug purchase is a fairly young concept in India, and almost all the early entrants (Drug stores) who have adopted it are benefited from it.

RetailGraph which works as a POS software for pharmaceutical stores, also has the capability which enables the retailers to open their own Online Pharmacy shops and that too in no time.

Yes its true, if you are RetailGraph user you can open your own Online Store which will be in sync with your Store through RetailGraph so that you can easily manage your stock inventory and other operations.

Having an Online Store has its own benefits for Customer and Store Owners, Few of those are as below:

Special Online Prices

• Increased Business Reach 
• You sell 24x7 - More Business
• Store Promotion and Branding
• Ease to Customer
• Can order any time and from home, office and while traveling
• Peace of mind and stress free purchase and much more

RetailGraph has a variety of designs to choose from for the customers. You can customize our website yourself with easy to use features, can include product images, details and about your business. You can create multiple pages like 

About us | Our Offerings | Why Us | Contact us and more

Reach out to more consumers

RetailGraph is successfully implemented and operational for these Online Pharmaceutical Stores

• Easymedico
• Sasta Sundar

Apart from having all the benefits of an Online Store you also get the assurance of your online store management with RetailGraph and which is integrated with your RetailGraph application at your physical store.

Key benefits with RetailGraph E-Store are:

• Access, Analyze & Reporting across the chain
• Low operating cost through best suppliers
• Plan Marketing & Promotions Strategies
• Fast, efficient & personalized services to customer
• Effective control Over Pilferage
• Effective centralized control @ HO
• Protect your investment with rich support &maintenance offer

Why Only RetailGraph

• Comprehensive and Works across platform: 
• Specially Designed For Retail Stores & Chains 
• Web based Technology 
• Product from the most Experienced Company 
• Very Easy & Fast Implementation 
• Very Simple & Easy to Use R
• Minimum Training Requirements 
• Cost Effective Solutions 
• Strong After Sales Services 
• Product from an ISO Certified and Microsoft Small Business Specialist Company

Hope the blog is informative, and the importance of Online Marketing to evolve as a leader is understood.

Hope you liked the blog. Please share your comments.

RetailGraph Team

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
Cust. Care Center: +91-141-2577603 (2 Lines)