Wednesday, April 17, 2013

No Analysis - No Business







RetailGraph - Power of Analysis to your business

Promotional Effectiveness

Devoting money to consumer or trade promotions can be an effective way to boost business activity.

But in planning your promotions, it’s important to understand the insights that make the difference between profitable promotions and those that fall flat of expectations

With RetailGraph we help you manage your promotion activities, such as coupons, discounted prices, buy-one-get-one, or sponsor-driven promotions to determine the impact. With these facts clearly understood, you’ll have the insights to improve your promotion plans for increases in revenues and profit, market impact and enhanced ROI.

Marketing Mix Optimization

Marketing Mix Models quantify the sales impact of various marketing activities and determine effectiveness and ROI for each marketing activity. RetailGraph can provide a roadmap for the future by showing how to adjust marketing strategies, and plan budgets.

RetailGraph helps companies untangle their analytics. By leveraging historic information, such as point-of-sale data and companies’ internal data, RetailGraph helps you to quantify the sales impact of various marketing activities and its contribution to sales-volume, effectiveness, efficiency and ROI.

Dashboards

A marketing dashboard is a collection of what are believed to be the most critical diagnostic and predictive metrics,organized in a way to promote the recognition of patterns of performance. A good marketing dashboard gives you critical information at the right time, is easy to understand, and helps you make judgments without taking your eyes off the road.

RetailGraph helps you with analytics to your organization which can help you measure customer focus in ways that actually help you identify issues and priorities. You can have business intelligence out of analytics that we provide.

Financial statements and sales figures tell about history, our work will tell you about the future.

SUPPLY CHAIN OPTIMIZATION

Inventory Optimization

Even small variances in inventory can have big repercussions in business. Caught with too little and you have rush charges, express delivery fees and unhappy customers. Order too much and you increase costs and risk write-offs for obsolete or expired goods. A view of your inventory across all channels ensures that your goods are where they're needed—not forgotten in a warehouse or reserved for stores while your customers OR Internet customers receive out-of-stock messages.

RetailGraph helps you with Inventory Management to see inventory across your entire network no matter how many channels, products or outlets you have. Not only can you see the status of your inventory at every point in your supply chain, but you can also share inventory data with your suppliers so they can better manage the in time delivery.

Operational Efficiency

For every organization to climb up the ladder, it is necessary to develop plans for operations improvement and efficiency enhancement. The value of your organization highly depends on a focused and comprehensive operational evaluation and implementing the necessary changes to accelerate growth. In turnaround situations, operational efficiency enhancement and restructuring is typically required for a company to survive a depressed state and achieve stability and profitability.

RetailGraph helps you manage your operations and helps you with smooth operation and data visibility across the business. Helps you maintain customer records, history, product details, stock details, taxation and more.

The feasibility to have real-time data and analytics helps you take the right decisions at the right time.

SALES ANALYSIS

RetailGraph giving you the insights for your business

INCENTIVES

In many situations, the sales force is the organization’s biggest asset in terms of promotional resources, and too often companies fail to maximize returns on that investment. Incentives play a key role in motivating your sales force to a desired behavior. It is well understood that not all incentives are going to work. Some will work better than the others. Some of the essentials while looking at optimizing Sales force Incentives could be gain insights into Sales lift attributed to Incentives while taking into account competitive data, economic data, sales trends, and variety of organizational data

· Turn insights into Sales Strategies, Deployment of Resources, Forecasting Sales and Channel Assignments

· Plan for various scenarios as you build out sales and incentive plans for the next year

RetailGraph helps bring together the various aspects that could help you to have visibility on your sales team’s performance and which can help you to design incentive programs to drive an altogether new dimension for your Sales Team.


SALES ANALYSIS


Sales analysis is a tool to identify the specific parameters of a product or a service that drive a particular action. Some of the questions that analysis answers are:

· What aspects of my business results in higher customer retention?

· What are the specific products that lead to more purchase?

· What are the specific areas that I can choose to ignore without losing out on my current clientele?

· What are the specific products I should stock more?

· Who are my customers?

The interesting aspect of analysis is that you could use it to understand any of the variables that you need to understand.

RetailGraph helps you to better understand what drives purchase, repeat purchase, and much more.

PURCHASE PROPOENSITY

Propensity implies inclination to something or someone.

A propensity model will enable identification of entities which are more inclined than the others, to an object of interest. The purpose of propensity modeling is to build models that indicate the propensity of each customer or customer segment to purchase a specific product or service.

RetailGraph analytics will help you determining the buying pattern of customer to an extent helps you to know what he/she will purchase, and in which order the purchases will be made.

These models in turn enable our clients to build effective up-sell, cross-sell and retention strategies.

SALES DASHBOARD


A Sales dashboard is a collection of what are believed to be the most critical diagnostic organized in a way to promote the recognition of patterns of performance. A good Sales dashboard gives you critical information at the right time, is easy to understand, and helps you make judgments without taking your eyes off the road.

RetailGraph helps you to see the analytics and act on it.

RetailGraph can help you measure customer focus in ways that actually help you identify issues and priorities.

Financial statements and sales figures tell about history, our work will tell you about the future.

RetailGraph e-stores helps you open and manage you online store. It also integrates with your Physical Stores database and is user friendly and fast to implement.
With Benefits Like:

· Setup your own online store
· Customize your store-your logo, products etc
· Translate into any language
· Reach millions of customer
· Multiple payment options
· Experts marketing Advice
· Generate More income
· 24x7 business expansion
· New features can be added



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