Monday, November 18, 2013

Retail Software the right tool for Small Stores and Chains


Today's blog will share on how the retail store are adopting retail software, to improve the buying experience of the consumers.

There were times when we were reading about the extincttion  of Mom and Pop stores, years passed by and still mom and pop stores are holding good, and yes they have improved a lot.

Rather we should say they have pulled up their socks to fight with the Big names of the world.

Information and Technology is playing a major role in the makeover of the Mom and Pop Stores, due to which they have improved in their businesses at lower operating cost as compared the Big one's of the world.

Information technology makes the presence felt in the form of Electronic weighing machines-integrated with POS, Retail Software, Computers, CCTV Camera, RFID, Digital signage and much more.

Depending on the size of the store, the businessman and use IT to advance in the business. The myths are over, which says the automation, computerization and IT are to be used by Big setups Or Big names, rather now they are most appropriate to be used in these setups and the segment of small and medium retail stores is so big, that BIG names like IBMs and HPs of the world are focusing big time on this sector.

Main advantages using software solutions are:

  • Accurate accountability and Transparency 
  • Control over Pilferage
  • Reduction in Operating cost 
  • Complete Analysis of operations
  • Reporting across the store or chain stores
  • Scalable solution
  • Return on Investment
  • Improved Customer Experience
  • Plan Marketing and Promotion Strategies and much more....

Apart from this there are advantages related to Small stores which Big Retailers can never provide and that is Sense of Belongingness, which is admired and well accepted in Tir 2- Tier3 and small towns.

When the technology clubs with the familiar & friendly attitude of the retailer it becomes a win win situation for retailer as well as for the consumer. As it empowers the consumer and gives him the confidence that he is buying the right product, and also helps retailer to manage the store operations in a much better manner.

We must say that retailers are becoming educated day by day and now understands the benefits of implementing software solution to help them in
  • Inventory management and control
  • Faster and accurate billing
  • Handling Returns and replacements
  • Compare and understadn who is best supplier
  • Facility to print own labels, and bill through bar-codes
  • Control on near expiry products
  • Know about Fast moving item,dead stock,slow moving item
  • Reports and analysis to understand consumer buying preference
  • Worry free accounting
  • Multi level security and much more..
And to add own they don't have any other strings attached to increase their operating costs such as:
  • Security -guards
  • Huge Electricity Bills
  • Ever increasing Rentals
  • Higher maintenance and more... 
These factors effect the margins

Not only that with the option to open their online store, has increased their sales and customer satisfaction levels. This can be done through Online Store Solution which can be integrated to the Retail Store software

We must say that retailers have understood the need of the hour and have adopted technology as their weapon to fight against the malls and the Big Stores. Earlier they were fighting only on the sense of concern they show towards the customer, but now they have the technology to stay ahead in the game.

Hope you liked the blog please share your comments.

RetailGraph Team

SoftWorld (India) Pvt. Ltd.
21, Sunder Market,
Near SMS Hospital, Jaipur-302004
Ph: +91-141-2577600 (5 Lines) * Fax: 2571882
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